2026 TV upfronts recap: Hi-tech ad buying, creator fever and ‘Baywatch’
The television industry has changed dramatically over the last decade, but one tradition that won’t die is the annual gathering of ad-buying execs in Manhattan to hear the pitches of networks and streamers looking to sell their commercial time. This past week’s lavish presentations, known as the upfronts, included the usual array of big-name actors … Read more
