After ‘Barbie’ success, Mattel looks to He-Man for another box-office lift
Three years ago, Mattel Inc. struck box-office gold — or rather, pink — with the billion-dollar success of “Barbie.” In its first return to theaters since the female-forward phenomenon, the El Segundo toymaker is turning to the brawny He-Man for another box-office lift. Its latest film, “Masters of the Universe,” opens this weekend, as Mattel … Read more